Introduction to Personal Branding

Though the concept of personal branding isn’t new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.

Learners will:

  • Understand both what personal branding means and what it means to inhabit their brand
  • Establish themselves on at least three social media platforms
  • Create a mission statement for their personal brand
  • Build a board of directors for their brand
  • Become familiar with the basics of digital security and reputation management
  • Create a system for on-going brand maintenance

Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.

WEEK 1: Introduction and Overview of Personal Branding

The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals.

WEEK 2: Building your Brand’s Infrastructure

Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we’ll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.

WEEK 3: Establishing Your Brand’s Digital Home: A Guide to Claiming Your Parts of the Web

Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand.

WEEK 4: Creating your Brand’s Maintenance Plan

This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.

WEEK 5: Your Online Identity: How reputation and digital privacy affect your Brand

This module focuses on reputation management: what is it, and why does it matter?.

University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.